Hunter Hayes is playing by his own set of rules . . . and he sounds like he’s enjoying the game.

Following the unconventional release of three new songs—sans an album—via a link on Twitter in 2016, Hunter Hayes has dropped his first new tune of 2017, “Rescue,” a guitar-driven track he co-wrote with busbee and Gordie Sampson. The new song, which is available on all digital platforms, also has an accompanying music video.

For the new clip, Hunter partnered with Zappos.com to create The Rescue Collection, a limited line of shoes that feature artwork inspired by the music video. The shoes will be available in December and all proceeds will be donated to charitable music- and pet-related initiatives through Zappos for Good.

“I’ve always loved what music and charity organizations can do together, and I think the tie-in with this song is undeniable,” said Hunter. “We’ve had the opportunity to work with so many awesome charities over the years and I realized that, to me, they are exactly that: rescues. They are places of refuge for so many people who need a friend to help them through something or to be there for them. We’ve seen the power of music in so many ways and I wanted ‘Rescue’ to be a song that we used for good.”

Watch Hunter’s new “Rescue” video below.

https://www.youtube.com/watch?v=04xVn1KrFcM&feature=youtu.be